Apple and RED partner, Raven kit now an Apple Store Exclusive

RED's Raven Camera Kit is now sold exclusively through Apple

Cinema camera company RED has teamed up with Apple to offers its 'affordable' (relatively) RED Raven Camera Kit exclusively through Apple's online store. Interested buyers may be able to head over to their local physical Apple retail store to see demonstrations of the camera, as well, though RED says that only 'select' locations are offering demos.

What are your thoughts on the RED/Apple Partner endeavor? Good? Bad? Meh?

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I forecast Apple for Red several years ago.  Red has been grooming their brand approach as an acquisition target for Apple. The real question is whether there will be further workflow integration.

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