Last year, ProductionMeeting.com went to Abel Cine when we decided to pull the trigger on the New Varicam 2700 and all I can say is, with NYC and LA offices, The Abel brothers are a force in the Production Industry. This is a truly unique shopping experience compared typical industry retail. I would compare many other retail places to what we all think of as a Chevy or GM dealership- fluorescent lighted aisles and sales people that are looking over your shoulder and having half conversations with the next customer as you're trying to explain what you need. Shopping at Abel is like shopping at a Ferrari or Lamborghini dealership- they offer you coffee, they have carpeting, a fine appreciation for fine equipment, and- now get this shocking part- they even know the answers to your questions! If you value your time as much as your money, you will be grateful to find a gear supplier like Abel that moves with your production like a partner and member of your crew. They are an asset to the industry and those in the know are empowered to do great things.